Antoine & Stanley
Role: Creative All Rounder
In 2015, I joined Antoine & Stanley as the Creative All-Rounder, working with a small team of three. My key projects included redesigning the website, creating a master newsletter template for streamlined EDMs, and establishing a photography studio for product and creative shoots. I also handled print materials for promotions and store signage.
While working part-time, I managed a full-time workload, overseeing all creative and content responsibilities. After a year, I transitioned into freelancing to explore broader opportunities in the design industry.
WEBSITE REDESIGN 2015
Like Styletread, Antoine & Stanley used the Magento platform, so I was familiar with its limitations and challenges. Adding to the complexity was collaborating with a single developer based in India, which made the process a bit of a learning curve. Despite the initial teething issues, the revamped website successfully generated increased revenue shortly after its launch.
LOOK BOOK 16 / 17
One of my proudest achievements at Antoine & Stanley was creating a seasonal lookbook for store partners like David Jones, The Iconic, and Zalora. I photographed and designed the 15-20 page lookbook.
Print work
From shoebox slips to store window signage, these are just a few selected print projects I created.
WEEKLY NEWSLETTER
I continuously refined the design and layout, with the latest setup achieving the highest click-through and open rates to date. By integrating a Google Analytics plugin, we tracked user interactions and gained valuable insights to improve future campaigns.
