Senior Designer
eBay's Circular Fashion Fund Winners' Showcase - eBay’s Circular Fashion Fund, supported by the Australian Fashion Council, is focused on scaling and developing the circular economy by supporting innovation that extends the lifespan of clothing. While the visuals were initially outside the eBay brand guidelines, I believed they had to be altered to suit this type of field. I was responsible for creating visuals for marketing materials for the event, both online and in print. What you see here are a few selected works for the event. Softwares: Figma for social posts, Indesign for print jobs.
DL-Trifold Flyer - G-Star is one of Korea’s biggest gaming conferences. The Australian Trade Commission is sending a delegation to Busan, comprised of gaming studios from around Australia. I was assigned to design a flyer for the DEPT/Games booth at the event. It's helpful to have a piece of collateral that explains our broad range of services to the willing listener. Software: Adobe Illustrator & Indesign.
Awards Submission Video for DEPT/HEALTH
There are no brand guidelines, so the only resources we have are the standalone website and the Figma file My Art Director, Rhett, shared with me. The intention of the video is to provide information about the system and the people behind it and who it is for. It was a copy-heavy video, and my plan was to move away from DEPT's signature-style videos as it did not suit this type of industry we are presenting. Rhett and I worked closely together on this, trying to find a fine balance between making it exciting and engaging without losing sight of what this is actually about.
Epica Awards Submission Storyboard.
Ancestry, February Free Campaign 2023 -The Feb Free campaign runs during Valentine's Day, focusing on the theme of connections and love. It showcases how your parents and great-great-grandparents met. This campaign consists of onsite ads, social media ads, and emails. Landing Page Full Re-design. Software: Figma x Adobe Photoshop. To view the page click here.
Ancestry, ANZAC 2023 campaign - Landing page Full Redesign. After the redesign of the February Free landing page went well and no complaints from the developers, I decided we should also update the Military War Records page in the same way and also to keep the consistency. Software: Figma x Adobe Photoshop. To view the page click here.
Ancestry, February Free Campaign 2023 - Digital Video Ad. As part of the campaign, the client requested the creation of a video to direct viewers to the landing page. The video was distributed across social ads and YouTube ads. Software used: Adobe After Effects.
eBay , “All Ears Roadshow” sizzle video. The video was intended to reflect on a successful and huge project our team worked on. Software: Adobe Premiere Pro x After Effects.
Ancestry, email marketing - Selected works over the years. In every campaign I have worked on was a slightly challenging to present the information within the strict framework of the CRM system used by Ancestry dev team. Knowing myself, I was constantly pushing the boundaries to see how far I can push the design until the developers bite back, and honestly as always with everything I have worked on, it was worth it.
Ancestry, Mother’s Day 2022 - video ad. While I was making the Mother's Day video, I pushed myself to learn more AE. I watched random videos, trying to put together the motion I imagined in my head, and the client was happy with what we have put together. Softwares: Adobe After Effects and Photoshop.
Ancestry, Conference Collateral pull-up banners - We were tasked with creating collateral for Ancestry’s in-person conferences. These conferences are key for Ancestry to build brand awareness, engage superusers and connect with organisations.
Ancestry, performance media, Normally, each campaign consists of two phases, the first is CRMs (email marketing) and Onsite, followed by performance media which includes online banner ads following the visual concepts of the first phase. This is just a snippet example of selected works.
Internal projects: The Wise Quacks logo was the winning design in a competition to create a logo representing the Australian team across the global DEPT company. The logo features a platypus, a native Australian animal. It is used as the profile image for the Dept Daily Slack Channel, which serves as a tech and design newsletter highlighting current and upcoming innovations in APAC. The 80s poster was a project I worked on for a work social event as well as the Christmas invite. Usually, with internal projects, the briefs are quite open-ended, so I had a lot of creative freedom to come up with the concepts.