DEPT
ROLE: Senior Designer
As an agency, we’ve evolved from production to delivering innovative and impactful creative work. My role went beyond hands-on design to include co-managing the design team alongside the ECD, training team members, and reviewing work. Each task brought its challenges, but with a strong team and the guidance of brilliant leaders, it’s been an incredibly rewarding journey.
eBay AU
As a globally recognised brand, eBay evolves its design year after year. A big part of my day is reviewing eBay jobs, ensuring the work meets brand standards while always finding ways to push it further, even within eBay’s strict guidelines.
ANCESTRY AU
As the sole designer for Ancestry’s AU market for two years, I managed all design needs from concept to dispatch. I developed workflows, collaborated with a copywriter and account manager, and worked with the UK design team.
AUSCEP REPORT BOOK 2024
Let’s face it—report books are rarely exciting, but for this project, we designed a dynamic report showcasing two years of results. After presenting mood boards with Brad Stevens (ECD), I took the lead, incorporating 3D shapes aligned with AUSCEP’s branding and a broader colour palette. I also developed a layout system to manage text-heavy content while ensuring the design stayed cohesive and engaging.
MEN OF MANNERS VIDEO
Men of Manners empowers young men with knowledge and a self-paced mentoring program through an app.
As part of the brand identity and strategy team, I created a video to showcase the concept to investors and mentors, from storyboarding to production. Featuring an AI-generated voiceover scripted by Rhett Davis, the video was featured on Channel 7's Sunrise.
Easy Genomics
Awards Submission Video for DEPT/HEALTH.
With no brand guidelines, we used the standalone website as a foundation to create a video highlighting the simplicity and impact of genomic software in the medical field. Collaborating with Rhett (ACD), we balanced excitement, engagement, and purpose while keeping the target audience and contributors in mind. The video played a key role in winning multiple Anthem awards in the health field.
HAPPY AS :)
Larry Emdur's team approached us to develop a social media strategy to promote his range of hampers. My role was to create a visual identity, with the brand’s look and feel reflecting Larry’s vibrant personality. I collaborated with Kerryn Miller (Senior Copywriter), who sketched the concept of the face during a brainstorming session. I loved the sketch and developed it further. Unfortunately, the client paused the project to focus on other business priorities.
PERION XP GG
Perion, a Web3 gaming organisation, is transforming gaming with blockchain integration. Its initiative, XP.GG, rewards gamers for improving skills by integrating Web3 features into popular Web2 titles.
As part of the GTM team, my focus was on creating visuals for XP.GG, including designing custom masks for gamers' handles. XP Face concept became a core element of XP’s branding and visual identity. Tools used: Adobe Illustrator, Photoshop, After Effects, and Firefly.
DEPT/Games at G-Star Event
DL-Trifold Flyer - G-Star is one of Korea’s biggest gaming conferences. The Australian Trade Commission is sending a delegation to Busan, comprised of gaming studios from around Australia. I was assigned to design a flyer for the DEPT/Games booth at the event. It's helpful to have a piece of collateral that explains our broad range of services to the willing listener.
Software: Adobe Illustrator & Indesign.
DEPT APAC MASCOT
The Wise Quacks logo was the winning design in a competition to create a logo representing the APAC team across the global DEPT company. The logo features a platypus, a native Australian animal. It is used as the profile image for the Dept Daily Slack Channel, which serves as a tech and design newsletter highlighting current and upcoming innovations in APAC.
